Snow Challenge was set up in January 2007 as a result of frequent requests from ski schools in the region of Western Alberta and The Kootenays. Two of these schools had been dealing with training courses for several years and wanted a course which focused more on showing people a bigger selection of what this region had to offer. Along with training the attendees for a future in snow sports they were tasked with supplying ongoing support for past participants no matter what their chosen path upon course completion. With the brief being this extensive it was by no means easy to fulfil but after starting low key and with vibrant owners in Jon and Stephanie Rose Snow Challenge has raised the bar in quality and experience.